Greenlight Apparel is a Canadian brand that supplies running and fitness apparel. They supply clothes that you can use for running, walking, yoga and other physical activities. I came across them in an article in the magazine “Runners World”.
Greenlight Apparel has created a business model that aims to do business in an environmentally friendly and ethical way. The famous quote: “Give a person a fish and they will eat for a day, teach them how to fish and they will eat for a lifetime.” This is how they sum up their business model. They have committed to donating 25% of their profits to organisations like the Women’s Microfinance initiative, which provides individuals around the world access to financial services and education.
Well done Greenlight Apparel!